Welcome to my Blog. I own JLB Eatery Royal Oaks. Part 1-Past
The Charismatic Swindler
My attorney told me it is best to prepare everything in chronological order, and this blog is my compilation of topics, mostly in order. Each week or so, I will add one of the above sections to this blog. For some sections there will be a lot of detail. I will also include bonus material not listed above. The Charismatic Swindler gave me so much to write about, it's not one or two things, it's dozens. From the charismatic false promises to reality, from the location he selected to the Original Joy Love Burger, the swindler's lies, and the trickery in the contract. You'll learn it all.
Financial Review & Lawsuit Threat
The first year was financial chaos, and a slow realization of the swindler's motivations. I've always said, "Data will tell you everything you need know", and now I have data, and his text messages. The attempts at bullying to get his way, accusing me of fraud, and a letter from his attorney with threats of a lawsuit. This is followed by my decision to fight back and realizing the one place where I can publically describe this experience with the swindler. Right here.
Before we get into the past, let's talk about Google Reviews
Our Customers Love Us!
We are proud to have the highest Google Review rating amongst the entire chain. At our JLB Eatery Royal Oaks location, our primary focus is on three things: 1) Food Quality, 2) Customer Service, and 3) Cleanliness. We are blessed with an amazing staff team and amazing customers. We are extremely proud of our 4.9 Rating and 552 Reviews (as of 04/06/2026).
Double Cheeseburger
We love reading our customer reviews. The Double Cheeseburger is big ... two half pound patties of Certified Angus Beef... and it is the best customer value of all of our burgers. We are also flattered this customer puts our location above 4 of the other locations visited! We totally agree we are the best. Thank you, Maestro, for your awesome review on 1/3/2026!
Past. Present. Future. How it started.
How it begins
A few years ago, we were searching for a business. We heard JLB Eatery could be good. We met with the founder and that's where the swindle begins. He makes claims about investment returns and how easy they are to open. He says he'll take care of everything, with no investor effort in the buildout process, and he made several other claims about operational excellence and owner care (which is all part of the swindle).
The Original Joy Love Burgers and my location
The Original Joy Love Burgers
The Original Joy Love Burgers
The Original Joy Love Burgers
The charismatic swindler also started Joy Love Burgers and later sold the company. Then he opened another Joy Love Burgers. He was forced to change the name after a lawsuit, and he now has a vendetta against the Joy Love Burgers owner. The certificate on his JLB Eatery wall still shows Joy Love Burgers (as of 1/4/2025). Basically, he st
The charismatic swindler also started Joy Love Burgers and later sold the company. Then he opened another Joy Love Burgers. He was forced to change the name after a lawsuit, and he now has a vendetta against the Joy Love Burgers owner. The certificate on his JLB Eatery wall still shows Joy Love Burgers (as of 1/4/2025). Basically, he stole it back. Joy Love Burgers is the original, JLB Eatery is simply a replica of it.
Location, Location, Location!
The Original Joy Love Burgers
The Original Joy Love Burgers
From the beginning, the swindler says he will take care of everything, from finding a location to build out and opening. Remember, Joy Love Burger! I believe the founder picked my location due to its proximity to the Joy Love Burger on Westheimer, which, unfortunately, is now closed. It was about 1 mile from our store, and after we were o
From the beginning, the swindler says he will take care of everything, from finding a location to build out and opening. Remember, Joy Love Burger! I believe the founder picked my location due to its proximity to the Joy Love Burger on Westheimer, which, unfortunately, is now closed. It was about 1 mile from our store, and after we were open for 10 months, they had to close (I am not sure why). He wanted me to complete with Joy Love Burger!
Location continued
The Original Joy Love Burgers
Location continued
We all know location is important, but I had little knowledge of how to search when we began. The swindler says, "Trust me, I have 25 years of experience in this!" Unfortunately, I trusted him. Our ability to generate revenue was hindered from the start due to the location he chose. Again, I believe he chose it because of his vendetta aga
We all know location is important, but I had little knowledge of how to search when we began. The swindler says, "Trust me, I have 25 years of experience in this!" Unfortunately, I trusted him. Our ability to generate revenue was hindered from the start due to the location he chose. Again, I believe he chose it because of his vendetta against the Joy Love Burgers owner. Joy Love Burgers closing has helped slowly improve revenue, but the location is still deep in the red financially.